Agency partners should have different jobs.

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If you have a partner in your marketing agency you will never grow large if you work in parallel. My first partner and I worked in parallel for our first 10 years of business. We grew, but had reached the pinnacle of how many hours we could work in a day. I went to him and said “you do creative better than me and I manage an agency better than you”. We then took on what each of us did best and the agency grew from $10 million in billings to almost $100 million. With more money we hired the best people in all the areas of our agency and let them shine in a smaller agency environment.