After doing it for companies ranging from startups to large corporations for so many years, we can go into a client, talk to them for a short period of time. Then we come back with a unique and beneficial message. Determine the most desired target audience and execute the most effective and economical way to reach them. Years ago, we worked with clients for 15, 20 years. That’s not what we want to do now. We want to accelerate the process successfully in six months to one year.
- Ron Greenstone. Greenstone & Nehlen Marketing
The names of you clients become the stature of your agency. Many times we were not “the agency of record” for some of our clients, but were the secondary agency doing their collateral work. However IBM, Nikon, Avis, Royal Caribbean, and more were proudly named on our registry of clients. These well-known names helped us acquire the total work of Hohner Harmonicas, Twin Labs, Astoria Federal, Audiovox and many more. My advice is to “put your foot in the door” of famous name companies by taking on an assignment and doing it extremely well. It can often lead to getting the entire account, but at least you can say we do the work for “XYZ”.
If you have a partner in your marketing agency you will never grow large if you work in parallel. My first partner and I worked in parallel for our first 10 years of business. We grew, but had reached the pinnacle of how many hours we could work in a day. I went to him and said “you do creative better than me and I manage an agency better than you”. We then took on what each of us did best and the agency grew from $10 million in billings to almost $100 million. With more money we hired the best people in all the areas of our agency and let them shine in a smaller agency environment. greenstonenehlen.com