The right message. Companies usually don’t have a strong benefit message and are using the same one they had for years. It’s been working, but not great. Companies get lost in day-to-day business. We take them back to the day before they started, when they knew exactly what they wanted to do and how they were going to do it. They knew what their product or service did better, their price, and how they were going to beat the competition. They had the enthusiasm and energy to be successful. The following day they got into business and business got into them.
-Ron Greenstone. Greenstone & Nehlen Marketing