What clients do you take when you first open your marketing agency? The answer is simple – take any and all that pay the bills. When I first started I took on several car dealers even though my past experience was with industrial companies. Car dealers weren’t loyal to their agencies they just want sales to go up each week. I looked at their print ads in Friday papers, went to visit them for a few minutes a couple of days later and told them I could do them better. They said “go ahead and show me”. The following week I showed them better ads and they said “you’re my new agency”. Two years later I sent them all a “Dear John” resignation letter and went back to what kind of business I really wanted. www.greenstonenehlen.com.
– Ron Greenstone